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Breaking the Beauty Mold

The Problem

They had good products and loyal customers — but a brand stuck in beauty limbo. Too raw for “clean beauty,” too soft to stand out. Their visuals were bland, their voice barely a whisper, and their site? Just... there. Nothing was stopping the scroll.

The Webliz Glow-Up

We helped them throw out the rulebook and own their edge. Logo: Gritty, dripping type that looked like it was smudged with lipstick and attitude Website: A neon-drenched Shopify storefront with bold motion, unapologetic copy, and visuals that felt more punk than polished Social: Swapped pastel filters for raw shots, bold swatches, fire captions, and product drops that caused chaos